Brand spotlight: Love Heartwood
Brand: Love Heartwood
The Brief: To photograph the wonderful toys Love Heartwood has to offer while being played with
The shoot: 1 day, 4 children and some chickens!
Sometimes a brand comes along that’s ethos about childhood is so in line with yours, you wonder if they’ve seen into your soul.
I believe in children being children, allowing them to explore, be curious and letting their personalities shine through. They’re perfectly imperfect, and often brands shy away from this to show what they believe consumers what to see.
When Liz from Love Heartwood said she wanted a shoot where we gave her beautiful toys to some children and let them play to their hearts content, I knew this was a brand to collaborate with. Children can’t fake joy and excitement, and just allowing them to be means you get authentic emotion coming through in every picture.
It also means, from a brand perspective, you can truly see how much children love your products – how far you’ve come in creating something authentic and special – and that…that is very exciting.