Brand spotlight: Lullaloop

The Brand: Lullaloop

The Brief: Highlighting the wonderful array of clothes on offer to rent with Lullaloop, showing children being themselves in the everyday

The shoot: 2 days, 15 children, 30 outfit changes, 2 locations.

When Jodie, the founder of Lullaloop approached me for a brand shoot, I knew this shoot was going to be super fun. She wanted photographs that reflected the freedom children should feel in her clothes, allowing them to be themselves while also showcasing the beautiful clothes that people can rent.

This played exactly into my skill set, if you want children’s personalities to shine through photographs, they’ve got to be free from instructions, shoot sets, and lights.

Having worked in PR and communications for 10 years prior to becoming a photographer, I understand the type of images that will work for your audience and the media. I know how to run a photoshoot from a brand perspective, and can also offer advice on PR  and speaking to the media.